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Briefing. Story.
A few years ago, Cleanly reached out to Fireart to create an app for busy people who wanted to get their laundry and dry cleaning delivered in a button click.
In 2019, two companies decided on merging. As a result, we see the rise of a full-service, omnichannel, and single-source solution that covers all housekeeping needs. The new brand was called ByNext. It contacted Fireart with a request to help them implement digital visual refreshment.
APPEALING NUMBERS
Data that
thrives.
30,000
home cleaning
bookings in 18 months
50,000
home cleaning
bookings in 18 months
50,000
home cleaning
bookings in 18 months
15,000
home cleaning
bookings in 18 months
Brand Colors.
The logotype’s mood is supported by an extended color palette associated with the concepts of cleanness and clarity. The primary purple and blue communicate the feeling of space while secondary earthy tones set a cozy atmosphere and a “familiar” look.
Primary Palette
Main Brand Communication
Logo Colorways
Text
Accent Palette
Links
Logo Buttons
Illustrations
The logotype’s mood is supported by an extended color palette associated with the concepts of cleanness and clarity. The primary purple and blue communicate the feeling of space while secondary earthy tones set a cozy atmosphere and a “familiar” look.
Typography
Part of ideas we went through.
Home page
Resolution: 1600px
Website
Resolution: 1600px
Illustrations
Trustfulness and quality of By Next services
Available on App Store
and Google Play
For Clothing Care: ByNext’s professional valet will swing by to collect your items. For Home Cleaning: one of our reliable professionals will come to you with all of the necessary supplies at the selected time.
Screens
For Clothing Care: ByNext’s professional valet will swing by to collect your items. For Home Cleaning: one of our reliable professionals will come to you with all of the necessary supplies at the selected time.